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Studies have shown that maintaining a healthy physical appearance is crucial to building positive self-esteem in young children. With strong self-esteem, kids tend to have a more positive outlook on life, form healthier personal relationships, and are more likely to stick with tasks until they succeed. Good self-esteem has also been shown to increase courage and boost confidence in making healthy choices.

For this reason, we've launched the Kutz for Kids program, through which we provide free year-round haircuts to children from underserved families. We also provide free books and computers to the children in the program. Envisioned by Marcus himself, the purpose of Kutz for Kids is to boost kids' social outcomes by helping them maintain a healthy physical appearance, all while raising juvenile literacy rates and bridging the digital divide.